Waitrose has changed its Christmas ad after it received complaints…from skin cancer sufferers.
The ad depicts two farmers comparing their sun tans. Skin cancer patients shat the bed and kicked off on Twitter.
According to the BBC:
Critics said a section of the advert glorified sun tans and failed to highlight the dangers of sunlight.
Waitrose told the BBC it would now be using an “updated version of the ad to address these concerns”.
“While we included some light-hearted and ‘true to life’ moments, we’ve listened to the comments made about the serious message of sun safety,” a spokesperson said.
“Our ad celebrates the care and effort that our partners and real farmers – who work in all weathers – put in to make sure our customers have what they need for Christmas.”
The supermarket’s advert features clips of farmers working all year round to create the produce for festive food.
In the original version, two farmers could be seen comparing sun tans as they worked in the summer sunshine.
Now the farmers pass each other in the field, without showing off their tans.
Vaudeville.
